BBC report confirms Radio 2 does not serve older listeners

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Category: 1. General Music, 3. Light & Easy

Buy viagra oral jelly without prescription, The BBC has published the results of its 2009 consultation on audience views on Radio 2 and 6 Music. Buy viagra oral jelly in canada, The good news for many of us is that it recognises that Radio 2 is not serving the needs of older listeners. It also highlights that music from the 40s, order viagra oral jelly on internet, Buy viagra oral jelly on line, 50s and 60s are no longer sufficiently featured in Radio 2’s programming.

So what does the report say? As expected, cheap viagra oral jelly pharmacy, Buy viagra oral jelly internet, the slant of the report is very much on the good things that respondents said about Radio 2 and 6 Music. We’ve extracted some of the items which the Campaign For Real Music has focused on in depth on this site, cheap viagra oral jelly without prescription.

First, it highlights that that:

“commercial radio stations have raised concerns that Radio 2 is targeting younger people at the expense of 'older listeners', buy viagra oral jelly without prescription. Viagra oral jelly drug, The average age of a Radio 2 listener is 50 and Radio 2 has been instructed to 'ensure that this does not fall' ”.

Importantly, buying viagra oral jelly, Viagra oral jelly for sale, it recognises that there are very few stations that serve older audiences. Angel Radio aside, can you think of any, viagra oral jelly cheapest price. Order viagra oral jelly no prescription required, Of greater interest perhaps is that BBC management have also been asked to address the recent decline in listeners aged over 65. There are no indications how it intends to do this, buy viagra oral jelly online australia, Viagra oral jelly cheap price, but hopefully this will mean an increase in the sort of music which has been in steady decline over the past 20 years: light music, dance band music, buy viagra oral jelly from india, Buy viagra oral jelly from canada, the American popular song.

The recommendation indicates that as follows:

“ Buy viagra oral jelly without prescription, Radio 2 should investigate reasons for the decline in audience among over 65 year olds and, in particular over 75 year olds, with the aim of addressing this decline. In doing so, buy generic viagra oral jelly online, Viagra oral jelly medication, the station should consider whether its range of music continues to meet this audience’s expectations.”

The implementation of this, however, viagra oral jelly overnight, Find no rx viagra oral jelly, involves management taking:

“corrective action if the average age of the station’s audience falls below 50 for a sustained period”.

The report does touch upon some specifics:

“Should the number of over 65 year old listeners continue to decline this will be a cause for concern, purchase viagra oral jelly online. Viagra oral jelly online, Our audience research and public consultation indicated that one of the most important factors which determines whether Radio 2 appeals to an individual is the station’s choice of music. Some respondents feel strongly that older music genres from the 40s, viagra oral jelly online review, Online viagra oral jelly, 50s and 60s are no longer sufficiently featured in Radio 2’s output. In particular, a number of respondents suggested that a lack of traditional jazz put Radio 2 in breach of its service licence, buy viagra oral jelly without prescription. This is not the case as Radio 2 does not have a specific requirement to play traditional jazz, cheapest viagra oral jelly online. Order viagra oral jelly overnight delivery, However, Radio 2 does have a requirement to play music which appeals to a wide range of age groups and as one of the few popular music stations catering for over 65 year olds Radio 2 has a particular responsibility to ensure that this age group are satisfied with its music selection.”

We think there is already a cause for concern, find cheap viagra oral jelly online. Order viagra oral jelly in canada, Those of us who feel disgruntled by Radio 2’s music policy should focus on this part of the report, in particular the acknowledgment that Radio 2 has a particular responsibility to ensure that this age group are satisfied with its music selection, order discount viagra oral jelly online. Purchase viagra oral jelly overnight delivery, While we feel that age and music preference are not necessarily connected (many of us - me included - are in our 30s, but our music choice seems to accord with that of the over 65s), viagra oral jelly internet, Order no rx viagra oral jelly, if this is the best angle for us to get Radio 2 to reconsider some of its decisions, then so be it, cheap viagra oral jelly. Buy viagra oral jelly on internet, What we now need to see/hear something tangible which is reflected in the regular Radio 2 schedule. If you want to see the return of dance bands, viagra oral jelly bangkok, Sale viagra oral jelly, light music and some classic American popular song to the airwaves, now is the best time in ages to ramp up the pressure on BBC Radio 2 management to deliver, cheap generic viagra oral jelly. Compare viagra oral jelly prices, The full report can be viewed here: http://www.bbc.co.uk/bbctrust/our_work/service_reviews/service_licences/reviews_r2_6music.shtml.

We look forward to hearing your views.

Radiocafe
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10 Responses to “Buy Viagra Oral Jelly Without Prescription”

1
Mike Redway Says:
February 22nd, 2010 at 9:47 pm
Well done Radiocafe!
2
Steve R Says:
February 23rd, 2010 at 9:26 am
Perhaps the BBC is making a mistake in believing that those who once enjoyed 30s, 40s, 50s and 60s music are steadily falling off their/our perches and hence the need to cater for their tastes no longer exists. I would venture to suggest that peoples’ tastes do change and mature, and hence those who grew up listening to rock music (whatever that is!) may not always do so exclusively. Several friends of mine from the “beat” generation have now broadened their outlooks to include other musical genres. Indeed, many of rock’s performers have stepped over the border into light/popular/jazz music or whatever – Rod Stewart, Carly Simon, Paul Anka and Charlie Watts have all made very creditable assaults on music well away from that in which they first found fame, though in Paul Anka’s case, his “Rock Swings” CD dragged rock very effectively into the big band field.
Thus, it’s my contention that the market for 40s, 50s and 60s music may have diminished, but it certainly hasn’t disappeared and the report is quite correct in stating that Radio 2 is falling down on the job in this area.
3
J Anthony R Says:
February 23rd, 2010 at 10:59 am
I’M ob board. There was an initial response from Sunday night at Ten with some music to suit us but very short lived and one has to put up with a third rate presenter and producer.Jack A R
4
BRIAN WELLS Says:
February 23rd, 2010 at 11:59 am
I find that yes, Radio 2 does seem to have slewed downwards in the audience it seems to want to attract. I miss the days when Jimmy Young and his ilk ruled the
airwaves and I must say that one has to expect for there to be some adjustments to make regarding content and presentation as times do change. That doesn’t mean that I want some slick Radio 1 types trying to be something they aren’t. Bring back good ‘old’ Radio 2.

When I’m not delving into Radio 4 I quite often listen to my local cummunity station which is aimed at the over 60′s in the Havant area in Hampshire. They play just about anything that was recorded before 1960 (their cut off point) and have a wonderful slogan “the station with plent of Snap, Crackle but definitely no Pop”. It is run by local volunteers who have a wonderful knowledge of the stuff they play and impart this to the listeners. I sounds, and I expect is so amateurish in it’s presentation it’s a joy to listen to.

Anyone wishing to sample this station, maybe some of you already have, go here. I’m sure you won’t regret it.

http://angelradio.moonfruit.com/
5
Brian Reynolds Says:
February 23rd, 2010 at 1:44 pm
Whilst it is true that some people’s music tastes mature over the years, the same thing cannot be said for Radio 2 which has gone downhill over the decades. As one who has a deep love for the light orchestras/dance bands/pianists/organists of my youth (yes, I was hooked on such music as a teenager) I became aware that radio was ‘dumbing down’ even during the last years of the Light Programme.
I associate the beginning of Radio 2 with the dropping of several favourite shows- ‘Music While You Work’ and ‘Music Box’ are two examples and the fact that many of my favourite bands/orchestras never broadcast again. Apart from the BBC Concert Orchestra (which has become an all-purpose orchestra) the last true light orchestra was heard on Radio 2, about fifteen years ago – as was the last piano recital ! (Remember ‘At the Piano’ and its forerunner ‘Piano Playtime’?)

The replacement of studio based shows, outside broadcasts etc. with facetious disc-jockeys with a pile of records was hardly progress. Indeed, one would have expected record dominated programmes during the war – but the BBC didn’t succumb to such a temptation, they provided a magnificent variety of entertaining programmes. Although I wasn’t born till 1942 and have no first-hand recollection of them, I do have some editions of ‘Radio Times’ from those days and the schedules were mouth-watering!

People tend to form a musical attachment to the type of music to which they are first exposed. Many young people will have no idea what a light orchestra or dance band sounds like, let alone know the repertoire – literally thousands of well-constructed pieces written by experts, are now never heard. I have introduced my sort of music to friends in their forties, and they too have become hooked on it. I belong to Societies such as the Robert Farnon Society and the Light Music Society whose members (in various age groups) yearn for the return of tuneful music to the airwaves. As a brass band enthusiast I sometimes see groups of teenagers sitting attentively by bandstands, clearly appreciating what they hear and, no doubt having suddenly been made aware of the existance of such music.

Such ‘token programmes’ that remain on Radio2, as a nod towards its older listeners who recall better times, are not what they used to be. ‘Listen to the Band’ has become somewhat elitist (on the occasions when it actually features a studio band) and ‘Friday Night is Music Night’ not only plays little true light music, but is often hijacked to feature a particular pop singer! Not my taste, but at least it is live and not on records.

Despite the BBC Trust report, it is unlikely that we shall get a return to the live music of yesteryear, but maybe something along the lines of Brian Kay’s Light Programme would be a possibility. Let’s hope so !
6
RDS Says:
February 23rd, 2010 at 4:30 pm
Very well argued Mr Reynolds!

I particulary agree with the sentiment of exposure leads to attachment, and that this can only happen in a meaningful way with music that is tuneful and properly constructed.

The fascination of the BBC Radio 2 with audience figures and “profile” tends to prevent airtime being given over to music that needs more consideration and reflective appreciation (although i must confess I do find the music of the dance bands immediately pleasing!)

I strongly believe that if you play good (and bad) stuff often enough, it will ccreate its own audience. Angel Radio is a case in point: the output is so good, that know of many people outside of its FM catchment area and “age-profile”, who thoroughly enjoy it.

As for the disc-jocks, Ken Bruce is an interesting point: all through the week he has to play the usual drivel but seems to relish Friday Night Is Music Night and revealed his true musical tastes (closer to our own) a few weeks ago on Radio 4 music quiz. All might not yet be lost……?

RDS
7
Radiocafé Says:
February 24th, 2010 at 3:11 pm
And well said RDS.

I have some earlier recordings of Ken Bruce when he looked after the breakfast show back in the early 1990s (not Wogan’s slot but the one he took over from Chris Stuart). He played a number of easy and light (ish) items back then, and one of these was a Ray Conniff track about which he commented “this is an unusual way for Ray Conniff to end a track, as Ray usually ended with the longest note in history”. So he clearly knows his easy listening. Back in those days he seemed to have more freedom to be himself and is an extremely talented and funny broadcaster. He seems to be an underappreciated broadcaster. He also used to do a show called the “Radio Orchestra presents”, and he introduced a couple of magical shows in which the Radio Orchestra played Bob Farnon arragnements and compositions. I’m glad I still have these and will post them here soon.

I’m really upset by the change in music policy for Friday Night Is Music Night. It used to have a “grand” feel about it, and Robin Boyle made you feel welcome and that the show really was for everyone. I’ll still listen if Ken Bruce introduces it, even if it has taken the same celebrity path as everything else on the station, and now must feature TV-singing-competition rejects and middle of the road popstars. I don’t want to start the Claire Teal argument over again, but I really don’t enjoy her’s or Aled Jones’ style of presenting. Maybe that’s just my personal preference.

I also agree with everything Brian Reynolds says. If only we could have a station that consists of his collection of radio shows – now that would be something worth listening to!

Paul @ Radiocafe
8
Brian Reynolds Says:
February 24th, 2010 at 6:59 pm
There may not be a station that plays my collection of radio shows – it would be a copyright minefield – but there are ways that you can get to listen to programmes from my collection. For a start, there are some out of copyright shows which you can listen to in full, on my website which can be found at http://www.mastersofmelody.co.uk/ . There is a complete 1954 edition of ‘Morning Music’ played by Jack Leon and his orchestra (excellent quality) which is on the section dealing with that series. Under the ‘Music While you Work’ heading you will find two complete programmes – one from Cecil Norman and the Rhythm Players and a light music programme from Marcel Gardner and his Serenade Orchestra. One person who listened to it Emailed me with the message ‘This has really made my day.’

Whilst in my website, have a look under ‘Links’, where you will find contact details for a society called O.R.C.A (Old-time Radio programme Collectors Association).
They have about 6000 vintage radio shows for hire, including many from my collection. Membership is £6 per year and you can hire the CDs/cassettes for £1.50 a time. This is to cover postage and packing. Apparently the most requested recordings for hire are ‘Music While You Work’ of which they have about 150 complete editions by artists such as Harry Leader,Nat Temple, Jack White, Primo Scala, Harold Collins, Louis Voss, George Scott-Wood and many others. Why not give them a try?
9
Radiocafé Says:
February 25th, 2010 at 6:42 pm
Actually, the copyright issue is much less of an issue than you think. Take a look at the Gowers Review of intellectual property and you will see this:

“if users are unable to locate and seek permission from [copyright] owners… value cannot be generated.”

It goes on to suggest a light touch being adopted for “orphan works”, where the owners are hard to identify. Unfortunately, many of the your recordings do have a parent – the BBC. But even the BBC itself has relied on copyright breaches to recover long lost works, such as uncovering private collections of Dads Army etc..

Furthermore, the internet itself means a) you are very hard to find and b) unless you are making money at someone else’s expense, you are likely to be left alone. The risks are quite minimal, save until the collecting societies get wind of you and take the same approach as TV licence inspectors.

We do, though, need to keep an eye on the orphan works position.

I’ve in fact sent my Dance Bands Demise article to dozens of execs at the BBC. It contains an entire Alan Dell show from 1979. As suspected, no one has forced me to remove it. I imagine they either did not read it nor did not care for one item.

However, as there is no commercial value in such recordings, it may not be as hard to get beyond copyright issues as you might expect.

I very much hope one day your wonderful collection will be accessible to all, ideally on a BBC station which replaces the ailing 6 Music.

I should add that rumours are rife that the days of 6 Music are numbered, but we have nothing to support this as mere speculation regarding in light of the very poor listening figures for the station.

Brian – thanks for your contributions to not just this site, but to the good music cause.
10
David Townsend Says:
October 8th, 2010 at 12:22 am
Surely, in the internet age, Radio2 has sidelined itself to the extent that it has become irrelevant. I find it very hard to accept that the average age of the listeners is 50, this has got to be some sort of self-delusion on their part! With,for example Spotify, there is an endless selection of the music that we appreciate. The ever-excellent John Wright is a weekly source of pleasure…I could go on. The point of all this being that we no longer have to listen to presenters that know little or nothing about the music, which is such a falling away from the standards we were once used to (the name Alan Dell springs to mind, of course). The fact is that dear old Auntie Beeb has deserted us, and worse, she couldn’t care less.